76% of users agree that the most crucial factor in any website is “making it easy for me to find what I want.”
Usability should be baked in any channel – website, mobile, wearable.
An intuitive design must adapt to what, when, where, how and why users visit your website. Each visit should automatically translate to a natural interaction with the brand. You may only have one chance to make a good impression.
Build a site with utmost design, innovative layout and user-friendly navigation that gives users the quickest and most pleasant experience to reach their goal.
This is how we do it:
Impress the Expected.
Hinge your design and functionality to what your users are comfortable with. Give them what they want. This makes them feel that you understand them even when you haven’t met personally. Delivering their expectation is a good way to give them a strong sense of satisfaction. The best is to impress them.
Visiting a website is comparable to visiting a store. Users want the best buying experience: the best store location, the best customer assistance, the best freebies, with the fastest transactions. Give them the means to accomplish their goal in your website in the most convenient way. Remember that at the end of the day, business is business.
Encourage them to visit, stay, participate in your website. Make the users empowered to explore your website. Give them access to information that will enrich them. Open them to ideas from the community that your brand is related with.