Propelrr logo
Wanna drop by our HQ?

Philippines.
3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

Cambodia.
#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh, Cambodia

HomeBlogContent MarketingContent Marketing, Your Virtual PR Boss!

Content Marketing, Your Virtual PR Boss!

I have a degree in Mass Communication, and though how introverted I can come in most situations, I know what public relations is, and how its wonders work. Basically, when this area of interest was introduced to us as a subject in the institution I attended, I was cynical about the idea. “Why does this even have to be taught?”, I asked myself, but I gave it a chance. Time went by, and with good grace, I fell in love with it, all-embracing the strategies, and theories practiced in public relations. Now that I am working, I eagerly knew how important it is, not only in the job description, but in the workplace as well.

media interview

 

Same with businesses, public relations is a key ingredient. Big companies appoint positions for a good PR manager, who occasionally might fluctuate in quality labor, thus, influencing the company’s coup. A good PR manager can connect you with consumers in ways that you might never be able to do on your own. However, provided with the Internet’s convenience, and prevailing characteristics, the way how the world of businesses works has been positively changed.  In my previous article, Content is King, If You Can Manage It!, I discussed about the significance of content in building connections with your prospects, and how to close the deal. True to the growing population of dependent consumers on the Internet, social, and mobile technologies, the demand for relevant content had surely continued to grow apace.

With this new paradigm at hand, businesses have begun to appreciate the role of online content marketing, which is befitting to a “virtual” PR manager. Its functions will include informing prospects about what you do, and how passionately you do it, and establishing you as a trusted resource for those who are trying to fulfill a need or a want from you. To take full advantage of this opportunity, businesses need to generate relevant online content that must accomplish the following for their target audience: Inform, Trust, and Solve.

Inform
Online content marketing should inform both potential and established customers about your brand, satisfying any of their questions and concerns about your products and services. Your specific clientele will likely to connect with you on a business level if you are able to carry out this procedure.

Trust

Would you trust a company that you know nothing about?  Not possible. Online content marketing can be your bridge to connection with your consumers. No one wants to enter into a business relationship with a company that is shrouded in mystery – unless if you intend it that way, but then again, who shall know? In the real world, it’s not unusual for a PR manager to send out press releases, and tackle questions about your company which is the typical approach.  However, your online content marketing is all about building trust and intimacy with your target audience through need fulfillment. That is a sure win if you know what to do with the tools in the marketing arsenal.

solve

Solve
When a consumer connects with a brand, it’s often for the reason of solving a problem. Your prospects are searching online to find information that will settle an immediate need, or possibly a need to transpire in the future.  By providing them online content that is relevant and applicable to their wants or needs, you are giving potential and established customers the reason to form a deeper connection with your brand.

Good thing, with the extensive reach of the Internet, you can readily taste success by creating your own committed PR manager with online content marketing.

Let's talk

Wanna drop by our HQ?

Philippines.
3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

Cambodia.
#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh, Cambodia

Give us a ring

US: +1 415 685 5868PH: +632 978 0883KH: +855 81 224 028

Email us at:

info@propelrr.com

Contact us

Let's collaborate on what you imagine your brand would be.

Please select all applicable services *
Select your monthly budget*
We value your privacy. Propelrr uses the information you provide to us to contact you about our relevant content, products, and services. For more information, check out our Terms & Privacy Policy

Sorry, but you need to complete the higlighted info *