You cannot manage what you cannot measure.
Such cliché is very much applicable to every modern marketing practitioner out there today. That is why we use a lot of tools to grab and to make sense of the data we generate coming in from our marketing campaigns. However, most of the time, we get too wrangled with all the metrics we see. This leaves us dumbfounded as to what we should really measure and forces us to answer the question, “so what?” As such, you need to set your objectives, goals, KPIs, and metrics first before even sailing on the ocean of data. You can refer to my slide on how to set the above-mentioned items properly.
How to Set Straight Your Online Campaigns with Killer KPIs
Aligning the setup of goals and its corresponding KPIs, I talked about unleashing the right data when I was invited to speak at the Peep Conference (a Search Marketing meet-up) recently held at the Heritage Hotel Manila.
My objectives were very simple as follows:
- Provide Stats Models in monitoring SEO activities.
- Encourage a data-driven mindset among SEO practitioners.
As you would notice, data analysis skill is now a requirement to become the best in the digital marketing arena.
Moreover, I continued to provide different statistical models during my presentation in order to pique interest among the audience. What I’ve presented is just a tip of the iceberg on what statistics can do, even by just using MS Excel in interpreting data that can greatly impact business processes and insights at the very least.
Below is my presentation, Unleashing the Hero Data.
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