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Marketing Stack

Branding

If your business is to deliver a single promise, what would it be?

This is the core question that will drive your brand. We challenge you to focus on a single idea that your brand can own.

Before meddling on the logo, color, and the whole nine-yard of marketing, your brand must first seek its sole identity. This includes the values, qualities, and unique experiences. Once you have a clear picture, concentrate on what will help you build on it.

With our expertise in brand building, knowledge in latest digital technologies and your passion for business —our efforts can go a long way.

marketing stack branding

Foundations

Your website or mobile app is your fortress. Fortify it at all cost.

You don’t want to drive your audience away, so make sure your website or mobile app loads fast. A few seconds of waiting could drive people away from your site. To reinforce your brand story, make use of stunning creatives, impressive information architecture, and a solid user-centric design infrastructure.

Bring your unique identity to life. Deliver an innovative user experience to your audience. Your consumers’ needs are important so your WordPress site, HTML5, parallax, responsive, or adaptive site, a native language built app, or a custom CMS are important.

We make sure your site is cross-browser and runs multi-platform on any device.

Analytics

It all starts here.

It’s all about avant garde and thorough data analysis. Analytics make sense of big data. It aims to seek relevant information that speak bigger of how a brand can get ahead of the rest.

marketing stack data analytics

These includes:

  • Web Analytics
  • App Analytics
  • Social Analytics
  • Trend Spotting
  • UX and Funnel Analysis
  • Consumer Mapping
  • Data Visualization
  • Dashboard Development

We digest data to help brands gain practical and actionable insights. Analyzed data will serve as brand guide to build new campaigns, benchmark existing marketing efforts, and measure brand performance.

With our Google Analytics Individual Qualification (GAIQ) proficiency and experience on data mining and analysis, you won’t have to guess your next move working with us.

Content

marketing stack content

Does having a website or fan page automatically mean you are a content marketer? The answer is a cold “NO”. Writing content and hitting the publish button don’t make you one either.

Successful content marketing aims to reach customers with relevant information that may help them in making sound buy-in decisions. From creation, management, promotion to inviting call to action, content focuses on providing your target market a rich brand experience and converting them as loyal customers.

Channels

One goal, many strategies — multiple channels.

While your marketing efforts are centered on business returns, you may use various marketing routes. Market your brand in the digital space through a wide array of relevant channels — Earned, Paid, Rented, or Owned

At some point, you need to converge these media to get the best possible outcome.

Earned Media

This is when your own assets and audience become the channel.

Earned media takes the longest to achieve and is the most valuable. It is won because of quality. Examples of earned media include brand mentions, keyword rankings, feedback messages, reviews, shares, likes, and other generated media.

SEO

Truth is, you don’t exist when you are invisible online.

93% of online experiences begin with a simple search. It’s unfortunate that 50% of users end up not buying anything because they couldn’t find what they are looking for — you.

seo channel

This is why search is vital for any brand. It goes beyond hitting the high-value keywords but providing a higher level of search experience. For every search made, you only get a one-time shot to connect with your audience. It is all about your customers, always.

Search Engine Optimization (SEO) entails:

  • Business Relevance
  • Search Optimization —International, Hyper-Local, and Country-Specific
  • User Experience Audit
  • Conversion Funnel Analysis
  • Technical SEO

Social

social media channel

With so much competition on the levels of customer service and audience reach today, maintaining a daring level of social relevance is a right business decision..

Earn positive vibes and reviews from blogs, social media sites, and legacy forums. Draw attention. Connect like an old friend. Cultivate relationship and turn audiences to brand advocates through social media. But don’t just stop there. Nailing good business results is the reason why your brand is social anyway.

After analyzing the likes, comments, and shares, we’ll look for patterns and behaviors that will support business returns, strengthen marketing mix, and mend brand reputation, real-time.

Rented Media

Score other potential channels for market fit and business returns.

Make use of established platforms like Facebook, Twitter, LinkedIn, Foursquare and Slideshare, among others. These are owned and controlled media that require set of rules but they can be used to populate your content and build brand awareness. Rent these channels and fill them with your own assets.

Social Handles

Social media is a strategic stream to build trust for your brand. It is where you can encourage human engagements and brand interactions. However, these media are considered rented. You don’t own them and data are mined by its owners who can change the game any time.

Make use of these media optimally. Populate it with your own assets.

Owned Media

You own it and you have 100% control of it.

Your own site serves as an extension of your brand. It functions as a place for your audiences to interact. Owned media includes your website, blog, photos, videos, and landing pages.

Mobile and Web

People freely access information using multiple devices — desktop, tablet and mobile. Your brand visibility is demanded and you have to react to it.

Embrace adaptive/responsive web presence and brand specific mobile. Doing so will create significant interactions with your audience. Use these interactions to win them as loyal customers.

mobile and web channels

We specialize in developing cross-platform websites and apps with cutting edge UX design and creative identity. Actually, if it has a screen, it is an opportunity and we can do it.

  • Mobile Web
  • Mobile App
  • Design
  • Advertising
  • Messaging
  • M-Commerce

Combine human artistry and the latest technology to reach the physical world.

Email

email marketing channel

Save customers the hassle of finding the perfect product or service they need. Give them information and things they care about — when they need it and how they want it — through email.

Whether you are promoting your products and services, email is cost-effective. It’s a direct channel that translates conversations to conversions. It is one of the most important assets that drive repeat traffic and purchase with real-time monitoring and results.

Throughout the creative and innovative email marketing process, it is imperative that you unify best content and visual ideas, strategic scheduling, and personalized marketing strategy.

Paid Media

Outstanding goals call for outstanding marketing initiatives.

Digital is a veritable blur for an average audience. Its goal is to leverage channels that can provide targeted and thicker margins for your business. This includes Adwords, display ads, banner ads and other paid ads.

PPC

Pay-per-Click (PPC) is a dynamic, measurable, and focused way of driving quality visitors to your site.

Paid search or search engine marketing deals with bagging the most valuable keywords. It carries a different level of intent from your target audience. It works best when you focus on those searches that convert to revenue.

Social ads on Facebook, LinkedIn, and Twitter are real gems that can convince the maximum percentage of your prospects to take action.

Hypertargeting consumers via social media is no longer a tale, it is more than possible now.

ppc channel

Display advertising is most effective in making your brand presence ubiquitous. Expect immediate brand search lift when it’s done right. It also targets any stage of the buying cycle that directly and indirectly influences consumer buying decisions. Think about the Zero Moment of Truth or ZMOT by Google.

You can choose from the following paid channels:

  • Google
  • Yahoo
  • Bing
  • LinkedIn
  • Facebook
  • StumbleUpon

Let us work on what you imagine your brand would be.

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