Wanna drop by our HQ?

Philippines.
3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

Cambodia.
#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh Cambodia

Give us a ring

US: +1 415 685 5868PH: +632 978 0883KH: +855 81 224 028

Email us at:

info@propelrr.com

HomeOur ServicesConversion Rate Optimization

I. Research

This is the first stage where we ask and research about your business. Yes, assess first.

A. Company Objectives, USPs and Customer Objections

We ask about your objectives, your unique selling points, and your customer objections.

Being clear about your objectives and your unique value propositions can provide us insights on aligning your users' expectations to your sales messaging.

Customer objections can categorically be about your pricing, quality of product/service, brand trust meter, and how customers stall their buying time.

Most of the time, these are the factors that render lower conversion rate. It is part and parcel of understanding user experience on your website.

User feedback is also crucial during this stage.

B. Conversion Funnel Review

We visualize and analyze the flow of your customer's journey.

We identify loopholes at every stage of the buying funnel.

We use analytics to understand bounce rates, abandonment, and other metrics to figure out drop-offs.

C. Competition Research

We study your competitors. We scour the digiverse and find out what they are doing.

We ask questions.

How are they solving their customer objections? What are their sales pitches and propositions? We look at factors on what makes them better or worse than you.

Customer objections can categorically be about your pricing, quality of product/service, brand trust meter, and how customers stall their buying time.

II. Hypothesis

Every conversion rate optimization process starts with a hypothesis. We challenge the existing hero. We double down on what we think is the right challenger. We identify factors we believe can deliver maximum impact based on the data.

We visualize and analyze the flow of your customer's journey.

III. Building Data-Driven Solutions

This is the stage where we start building assets and solutions based on the drawing board and our hypothesis in collaboration with you. We use top-notch tools needed to optimize works as much as possible.

Below are the solutions:

  1. Landing Page Optimization
  2. Page Redesign
  3. Information Architecture
  4. Ad Copywriting
  5. Usability Analytics Tracking
  6. Web Analytics and Goal Tracking

IV. Testing and Evaluation

This is where we take A/B Testing or split testing for a spin. We compare two versions of a landing page or an app screen to determine which performs a lot better. We challenge the existing copies and pages based on the hypothesis we have. We set alternatives as challengers to the incumbent.

We use statistical analysis to know which variation is the winner. We repeat the process until we get the desired conversion rate target.

If you’re missing this piece of the puzzle in your digital marketing strategy, we can help. Let’s talk!

We use statistical analysis to know which variation is the winner.

Let's talk

Wanna drop by our HQ?

Philippines.
3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

Cambodia.
#F1A, B2 Building,
The Factory Phnom Penh No 1159,
National Road No.2, Chak Angre Leu,
Mean Chey, Phnom Penh Cambodia

Give us a ring

US: +1 415 685 5868PH: +632 978 0883KH: +855 81 224 028

Email us at:

info@propelrr.com

Contact us

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